The Meaning of Weaving Patterns in The Traditional Area of Kampung Naga

Rafly Rakarazi, Sukmawati Saleh

Abstract

Weaving patterns are a cultural heritage that continues to be preserved by the people of Kampung Naga. Beyond their high aesthetic value, these patterns embody philosophical meaning, local wisdom, and practical function in daily life. However, visual studies exploring the symbolism of these patterns— particularly through the lens of visual communication design and semiotic analysis—remain limited. This reveals a significant potential for deeper investigation, especially in the context of visual-based cultural preservation. This study aims to explore the meaning, impression, and visual messages embedded in the weaving patterns found in Kampung Naga’s traditional houses, using Roland Barthes' semiotic framework. A descriptive qualitative method was employed, involving field observations, interviews with local customary leaders, and visual documentation. The collected data were analyzed to uncover symbolic relationships within the cultural and visual context of the Kampung Naga community. The findings of this research are expected to contribute to the field of visual communication design—particularly in developing visual literacy grounded in local wisdom—and to support efforts in preserving Sundanese cultural values expressed through traditional woven forms.

Keywords

Kampung Naga; local wisdom; semiotics; visual communication design; weaving patterns

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DOI: https://doi.org/10.51817/viral.v2i2.48

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