Artistic And Aesthetic Basis: The Concept of The Inner Child as Personal Branding in Martcellia Liunic's Artwork

Fifie Silmi Zakiyah, Husen Hendriyana

Abstract

The phenomenon of personal and psychological themes in contemporary art is increasingly popular among artists. Among these themes is the inner child, which reflects childhood experiences that are ingrained in a person's life along with the various emotional feelings that accompany them. The problem in this study focuses on how visual elements and symbols in the artwork represent the artist's childhood experiences and the emotional messages they want to convey to the audience. This study aims to elaborate on the concept in the form of visual elements and symbolic meanings of the Inner Child painting series through formalistic analysis of visual elements such as lines, shapes, colors, and composition, as well as Charles Sanders Peirce's semiotic analysis method to interpret the relationship between sign, object, and interpretant. The benefits of this research are expected to contribute to contemporary art studies, particularly in understanding the role of visual elements in building an artist's personal branding. The research findings indicate that the concept of the Inner Child serves as an identity in building Martcellia Liunic's personal branding. Visually, this is manifested through imaginative figurative character symbols, vibrant contrasting colors, and the visual balance of asymmetrical composition and dynamic rhythm. This artwork not only presents expressive and imaginative visuals but also serves as a reflective space and a medium for communicating messages, thereby strengthening the construction of the artist's personal branding to make it memorable to the audience.

Keywords

contemporary art, formalism; inner child; Martcellia Liunic; semiotics

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DOI: https://doi.org/10.51817/viral.v2i2.50

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