An Aesthetic Study of Fashion Photography Works in The NusaWastra Exhibition

Naufal Arafah, Haidarsyah Dwi Albahi, Nadia Rachmaya Ningrum Budiono

Abstract

The NusaWastra Exhibition highlights the fusion between contemporary fashion expression and local cultural heritage through the medium of photography. The study is conducted using photography aesthetic theory, focusing on visual analysis and composition employed by photographers to convey cultural interpretation through fashion. This research is qualitative-interpretative, involving the interpretation of data in the form of photographic works. The subjects of the study are selected photographic works produced by photographers in the fashion photography exhibition “NusaWastra”. Data collection techniques include literature review, observation, and discussions with the research subjects, namely the photographers featured in the “NusaWastra” exhibition. The results of this study indicate that the presented fashion photography depicts an effort to visually integrate the model’s visuals with the components of Nusantara Wastra fashion. The similarities in the technical approaches employed by the photographers are influenced by several factors, including a similar level of visual understanding among the majority of photographers, who are students of the Makeup and Fashion Design program. The selection of photo subjects is based on a visual concept that merges contemporary fashion expression with local cultural richness, using centered composition evident in the photographic works.

Keywords

aesthetics, fashion photography, NusaWastra, local culture, contemporary fashion

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DOI: https://doi.org/10.51817/viral.v3i2.91

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